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Hijingo by Studio M London

HIJINGO

Designed as an immersive, high-energy hospitality venue, Hijingo blurs the boundary between dining, gaming, and entertainment. The interior is driven by a bold, graphic language—layering neon signage, digital displays, and saturated colour to create a visually dense and highly stimulating environment.

The space is organized around the central bar and performance-led experience, with flexible seating arrangements that support both social drinking and group participation. Banquettes, high tables, and perimeter seating are strategically positioned to maintain clear sightlines and engagement with the core activity.

Hijingo by Studio M London
Hijingo by Studio M London
Hijingo by Studio M London

Lighting is used as a primary design tool, shifting from warm ambient layers to high-impact neon and coloured accents, reinforcing the venue’s identity as a night-time destination. The ceiling installation and backlit bar further amplify the sense of immersion, while reflective surfaces and gloss finishes enhance visual depth and movement.

The material palette balances durability with identity—robust timber floors, upholstered banquettes, and hard-wearing surfaces are paired with graphic overlays and custom signage to create a space that is both operationally efficient and distinctive in character.

The result is a dynamic, experience-driven environment that prioritises engagement, social interaction, and visual impact—positioning the venue as a destination rather than a conventional bar.

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